Luminary Coffee
Digital Experience Design
Delivered:
Interactive roasting guide, subscription management, and seamless e-commerce.
Results:
88% increase in online sales, 40% growth in subscription members.
Luminary Coffee had built a devoted local following through their exceptional in-store experience, but their online presence wasn't capturing the artisanal quality of their brand. They needed a website that could educate customers about their unique roasting process while making it easy to purchase their specialty coffees. The key challenge was translating the sensory experience of their cafe into a digital format.
Through rich imagery and interactive elements, we created an immersive digital experience that tells the story behind each blend. The new subscription management system makes it effortless for customers to customize their coffee deliveries, while the streamlined checkout process has significantly reduced cart abandonment. The educational content about their roasting process has become a valuable resource for coffee enthusiasts, driving organic traffic and establishing Luminary as a thought leader in the specialty coffee space.
